APPENDIX
Selling Custom-Built Social Networking to Management
Key Points
Before implementing a custom-built social networking system, the plan must be sold to the stakeholder leadership team that owns the budget and resources.
Your leaders are used to making decisions based on business data. Your job in this scenario is to make your case as effectively as possible to make it easy for your leadership team to make a decision that will help you move your case forward.
A systematic approach to the business case will help you gather the requisite ...
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