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10 Steps to Successful Social Networking for Business by Darin E. Hartley

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APPENDIX

Selling Custom-Built Social Networking to Management

Key Points

images Before implementing a custom-built social networking system, the plan must be sold to the stakeholder leadership team that owns the budget and resources.

images Your leaders are used to making decisions based on business data. Your job in this scenario is to make your case as effectively as possible to make it easy for your leadership team to make a decision that will help you move your case forward.

A systematic approach to the business case will help you gather the requisite ...

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