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10 Steps to Successful Social Networking for Business by Darin E. Hartley

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STEP ONE

Understand the Technology and Identify Business Benefits

Social networking is the game changer for business. If you own or run a business of any kind, whether it's a solo consulting practice or a worldwide enterprise employing thousands of workers, social networking is quickly becoming a key connection point between your business and your customers. Starbucks, Dell Computer, Zappos, and many other large enterprises have invested millions of dollars to build sophisticated social networking systems and acquire the requisite human resources that rally customers ...

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