10 Steps to Successful Social Networking for Business

STEP FOUR

Tie Social Networking to Key Business Drivers

OVERVIEW

Gaining a clear understanding of the top business drivers connected to social networking

Reviewing a wide range of options that allow you to derive business value from your social networking choices and strategy

Understanding how social networking can decrease bottom line costs

Previous steps in this book discussed how to leverage social networking for business and offered some recommendations on selecting the most appropriate social networking technology. Now that you have chosen to fully participate in social networking either by building a custom system or leveraging off-the-shelf technology, you can start to realize the business efficiencies of social networking.

How Social ...