STEP NINE
Connect Your Business to the World
Personalization strategies that enable your target audience to customize their social networking interactions were discussed in the last step. This step will show you how to connect globally with the many technologies available and how to avoid some of the inherent pitfalls.
The Connected World
Variations exist among cultures and regions of the world in their approach and use of social networking. If your organization is considering a custom-built system, these differences are important to understand. For example, mobile access might be a top ...
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