INTRODUCTION
The idea of a “book” on social networking might seem like an oxymoron. After all, reading about social networking on a printed page without the ability to follow hyperlinks to more information, comment on what is being said, or even forward the information to another person seems at the very least dated and perhaps a bit risky.
That is certainly a fair assessment. Technology changes daily. High-flying online companies with millions of users and members can disappear or become irrelevant in a matter of months. Specialized or unique knowledge about a product or service often becomes common knowledge by the time a book is written, edited, and finally published.
While these and other challenges do exist for the printed word, books ...
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