STEP FIVE
Create Compelling Content
OVERVIEW
Every great presentation deserves an audience, and every great audience deserves a presentation that delivers on its promises. This section looks at creating a compelling story so people will want to attend and organizing content in a way that engages people and moves them to take the desired action, whether learning a skill, implementing a new policy, or buying software.
A great presentation, on the web or otherwise,
- is about something people want to know or have become interested in
- looks good
- is delivered professionally ...
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