STEP FIVE

Create Compelling Content

OVERVIEW

Compel people to attend your presentation Build a presentation that engages and maintains interest Get tips for using examples and "war stories" Encourage participants to take action

 

Every great presentation deserves an audience, and every great audience deserves a presentation that delivers on its promises. This section looks at creating a compelling story so people will want to attend and organizing content in a way that engages people and moves them to take the desired action, whether learning a skill, implementing a new policy, or buying software. 

A great presentation, on the web or otherwise, 

  • is about something people want to know or have become interested in 
  • looks good 
  • is delivered professionally  ...

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