Job no:58739 Title : Rockport-100 Habits Client : Pro-vision
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175CB Size : 406(w)254(h)mm Co : M8 C0 O/P: V2(all to spot/ps overprint)
Dept : DTP D/O : 03.07.02 (Job no:58739.C1 D/O : 24.07.03 Co: CM15)
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Chapter 1. Self-Promotion page 10
1 Let the work speak for itself
Stefan Sagmeister
2 Create promotions that reflect the goals of your company
Mark Randall, Worldstudio, Inc.
3 Keep in touch with your clients, past and present
Why Not Associates
4 Let someone publish your work
Art Chantry
5 Win and keep clients with a multi-pronged approach to
self-promotion
Margo Chase, Chase Design Group
6 Use cultural relevance to create ongoing momentum
John C Jay, Wieden+Kennedy, Tokyo
7 Create self-promotional materials that are deceptively
simple
Worksight
8 Do an extra-good job on tiny projects
Worksight
9 Distribute your work through respected channels to gain
client confidence
Hideki Nakajima
10 Everything you do promotes yourself
Miles Murray Sorrell FUEL
11 Walk around a book fair and hand out your book designs
to publishers
Worksight
12 Create after-the-fact flyers
Ed Fella
Chapter 2. Working with Clients page 36
13 Visit the client’s site–physical and virtual
Stefan Sagmeister
14 Research client decision-making systems
Worldstudio, Inc.
15 Spend time with your client to build consensus and create
shared goals
John C Jay, Wieden+Kennedy, Tokyo
16 Expand your audience by doing public art projects
Why Not Associates
17 Don’t talk about CD art in a CD art meeting
Stefan Sagmeister
18 All work has its own unique client
Miles Murray Sorrell FUEL
19 Learn the language of the client
Todd Waterbury, Wieden+Kennedy, New York
20 Teach the client your language
Todd Waterbury, Wieden+Kennedy, New York
21 Seek out creative clients for successful collaborations
Margo Chase, Chase Design Group
22 Build small projects into engaging, ongoing work
Worksight
23 Work for the government
Why Not Associates
24 Develop a clear ethic of client interaction that works
for you
Stefan Sagmeister
Introduction 8
Chapter 1. Self-Promotion 10
Chapter 2. Working with Clients 36
Chapter 3. Workflow and In-House Dynamics 60
Chapter 4. Continuing Education and Professional Development 84
Chapter 5. Community Involvement 102
Chapter 6. Technology 124
Chapter 7. Personal Growth and Keeping Creativity Alive 146
Chapter 8. Partnerships and Strategic Synergies 170
Contents
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Chapter 3. Workflow and In-House Dynamics page 60
25 Find an emotional connection with your audience
Todd Waterbury, Wieden+Kennedy, New York
26 Demand respect, creative license, and fair pay
Art Chantry
27 Expand with your clients
Worldstudio, Inc.
28 Develop brands that both reflect and influence culture
Todd Waterbury, Wieden+Kennedy, New York
29 Help save electricity
Miles Murray Sorrell FUEL
30 If you are a designer, design; if you are a manager,
manage
Stefan Sagmeister
31 Accessible can be smart; smart can be funny
Why Not Associates
32 Hire interesting, creative people–and listen to them
John C Jay, Wieden+Kennedy, Tokyo
33 Always keep the valve in the open position
Miles Murray Sorrell FUEL
34 Cultivate a workplace with a specific look and sound
Margo Chase, Chase Design Group
35 Keep decision making simple and nonhierarchical
Why Not Associates
36 Creative directors need to stay creative
John C Jay, Studio J
37 Look far and wide for your sources in the creative process
Margo Chase, Chase Design Group
Chapter 4. Continuing Education and Professional
Development page 84
38 Avoid design conferences
Stefan Sagmeister
39 Support young designers
Worksight
40 When you retire, deal with the possibilities, not the
necessities
Ed Fella
41 Go back to school no matter how old you are
Ed Fella
42 Start a magazine
Rudy VanderLans and Zuzana Licko, Emigre
43 Make a low-budget project look expensive
Chase Design Group
44 Read it all, forget it all, and do your own thing
Rudy VanderLans and Zuzana Licko, Emigre
45 Actively pursue intellectual subjects that resonate with you
Worksight
46 Learn the vernacular of a new field
Worksight
47 Continue your own education by teaching
Chase Design Group
48 Develop and sustain an art practice throughout your life
Ed Fella
49 Never stop learning; don’t start teaching
Miles Murray Sorrell FUEL
50 Encourage young people to make art
John C Jay, Wieden+Kennedy, Tokyo
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