Yes We Can

IDEA No 94


On 20 January 2009, Barack Obama was inaugurated as the 44th president of the United States. It was one of the biggest days in internet history, but not quite the biggest. That honour goes to the previous November’s election night, the climax of Obama’s brilliantly executed digital campaign.

Democratic presidential nominee Senator Barack Obama speaking at a campaign rally in Raleigh, North Carolina, on 29 October 2008.

The Democratic Party declared Barack Obama its nominee on 27 August 2008. His campaign raised over $650 million, totally transforming expectations for future presidential elections. Whilst ...

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