‘Have you ever clicked your mouse right here? You will.’
IDEA No 37
THE BANNER AD
On 27 October 1994, HotWired.com launched the first banner ad. It was for AT&T and asked, ‘Have you ever clicked your mouse right here? You will.’
The first banner ad, created by Craig Kanarick for AT&T in 1994 as part of its ‘You Will’ campaign.
They were right. Suddenly, the Web had a business model. Not only that, for the first time in its 50-year history, advertising was measurable. This fuelled a media buying frenzy. HotWired.com soon had more employees than its printed counterpart, WIRED magazine, and was earning millions of dollars a month in advertising revenue. ...
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