Book description
Thousands of designers, marketers, and product managers have
come to rely on Susan Weinschenk’s original 100 Things Every
Designer Needs To Know About People as a “go-to book”
for practical advice on how to use the latest findings in
psychology and neuroscience to directly inform and improve their
designs, brands, and products. Research hasn’t stopped since
the book was written, and new design challenges have emerged.
Weinschenk’s new book, 100 MORE Things Every Designer Needs
To Know About People applies the latest research in psychology,
neuroscience, brain research, and social psychology to the design
of technology products, including websites, apps, wearables, and
artificial intelligence. Weinschenk combines real science and
research citations with practical examples to make her 100 MORE
Things engaging, persuasive, easy to read, accessible, and useful.
100 MORE Things Every Designer Needs to Know About People is not
just another “design guidelines” book because it
explains the WHY behind the guidelines, providing concrete examples
and prescriptions that can be easily and instantly applied.
Table of contents
- Title Page
- Copyright Page
- Acknowledgements
- Dedication
- About the Author
- Contents
- The Designer As Behavioral Scientist
-
How People See
- 1 People Prefer Curved Shapes
- 2 People Prefer Symmetry
- 3 Some People Have an Extra Color Cone
- 4 Peripheral Vision Determines where Central Vision Should Look
- 5 Peripheral Vision Sees Danger and Processes Emotions Faster
- 6 Peripheral Vision is Like a Low-Resolution Image
- 7 Emotion vs. Gaze Direction: Emotion Wins
- 8 Direct Gaze can Backfire
- 9 People Decide About a Design in a Split Second
- How People Think and Remember
-
How People Decide
- 14 People Make Decisions with System 1 (Truthiness) Thinking
- 15 People Choose What’s Brightest
- 16 When Faced with a Complex Decision, People Follow Their Feelings
- 17 The Pupils Dilate During a Difficult Decision
- 18 Confidence Triggers Decisions
- 19 The Surprising Effects of Stress on Decision Making
- 20 People Make Decisions at Certain Calendar Events
- 21 People Make Decisions Based on Specific Memories
- 22 Brain Activity Predicts Decisions Before They’re Consciously Made
-
How People Read and Interpret Information
- 23 If Text is Hard to Read, the Material is Easier to Learn
- 24 Nouns Spur Action More Than Verbs Spur Action
- 25 Homophones Can Prime Behavior
- 26 People Read Only 60 Percent of an Online Article
- 27 Reading Online May not be Reading
- 28 The Multisensory Experience of Physical Books is Important to Reading
- 29 People are Ready to Move on From “Old” Media
-
How People are Influenced by Stories
- 30 The Brain is More Active with Stories
- 31 Dramatic Arc Stories Change Brain Chemicals
- 32 Stories Focus Attention
- 33 People’S Self-Stories Affect Their Behavior
- 34 Small Steps Can Change Self-Stories
- 35 A Public Commitment Leads to Stronger Self-Stories
- 36 Change the Story and you Will Change the Behavior
-
How People Relate to Other People and to Technology
- 37 Emotions are Contagious
- 38 People Don’t Like Video Ads
- 39 Joy and Surprise Grab and Hold Attention in Video Ads
- 40 Surprise, But Not Shock, Encourages Sharing
- 41 Oxytocin is the Bonding Chemical
- 42 When People Feel Connected, They Work Harder
- 43 Devices with Alerts Lower Cognitive Performance
- 44 Cell Phones Nearby Negatively Affect Person-to-Person Communication
- 45 People Trust Machines That Have Some Human-Like Characteristics
- 46 People can Feel Empathy for Machines
-
How Creativity Influences Design
- 47 Everyone can be Creative
- 48 Creativity Starts with the Executive Attention Network
- 49 To Be Creative, Engage the Brain’s Default Network
- 50 Induce an “Aha” Moment
- 51 Daydreaming Encourages Creativity
- 52 Sleeping Encourages Creativity
- 53 Noise and Music Increase Creativity
- 54 People are More Creative Within Some Constraints
- 55 The right Kind of Collaboration Increases Creativity
- 56 Being a Perfectionist can Ruin Creative Work
- How People’s Bodies Affect Design
- How People Shop and Buy
-
How Generations, Geography, and Gender Influence Design
- 68 Everyone Uses Smartphones for News and Important Life Events
- 69 Generational Differences in Smartphone Use Depend on the Activity
- 70 If the Task Takes Less than 5 Minutes, People Will Use Their Smartphones
- 71 Not Everyone with a Cell Phone Has a Smartphone
- 72 In Many Countries, Women Lack Online Access
- 73 Gamers are All Ages and All Genders
- 74 What People Find Visually Appealing Depends on Age, Gender, and Geography
- 75 People Want Fewer Choices as They Get Older
- 76 The Mental Model of “Online” and “Offline” is Different for Different Generations
- 77 Over Half of the People Over Age 65 in the US use the Internet
- 78 People Over 40 Have Presbyopia
- 79 The Color Blue Fades With Age
- 80 Nearly 100 Million People Over Age 65 Have Hearing Problems
- 81 Motor Skills don’T Decline Until the Mid-60s
- 82 Older People May not Have Answers to Those Security Questions
- 83 As People Age, They Become Less Confident About Their Own Memories
- 84 Generation Z Will Account for 40 Percent of all Consumers in 2020
- 85 More Than One-Third of 1-Year-Olds can use a Touch Screen
- 86 When Toddlers Laugh, they Learn More
-
How People Interact with Interfaces and Devices
- 87 People Want to Skim and Scan Videos
- 88 People Interact with Carousels
- 89 People Scroll
- 90 People Can’t Even Talk to the Car While Driving
- 91 People Don’t Always Engage more When you’ve Used “Gamification”
- 92 Games can Improve Perceptual Learning
- 93 People Need Fewer Choices
- 94 People Want Devices to Monitor Their Health
- 95 People will Increasingly have Devices Implanted to Monitor and Intervene in Their Health
- 96 People can Control Technology with Their Brains
- 97 People will Adapt to Multi-Modal Interfaces
- 98 People will Embrace Mixed Reality
- 99 Over 645 Million People Have Visual or Auditory Impairments
- 100 People Process Sensory Data Unconsciously
- References
- Index
Product information
- Title: 100 MORE Things Every Designer Needs to Know About People
- Author(s):
- Release date: September 2015
- Publisher(s): New Riders
- ISBN: 9780134196121
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