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100 MORE Things Every Designer Needs to Know About People by Susan Weinschenk

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How People See

Recent research offers exciting insights into how people see and how the brain interprets visual data. Now, instead of arguing about opinions, you can present the latest industry findings on everything from shapes to color to visual appeal when you present your designs.

1 People Prefer Curved Shapes

Have you ever wondered why clients always prefer logos with curves rather than more daring and modern logos with interesting angles? Have you noticed that your favorite smartphones, tablets, and laptops tend to have rounded corners? What’s the big deal with those curves and rounded corners?

People prefer objects with curves—a preference that’s evident even in brain scans. This field of study is called neuroaesthetics.

Does the Couch ...

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