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100 MORE Things Every Designer Needs to Know About People by Susan Weinschenk

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How People are Influenced by Stories

“Mr and Mrs Dursley, of number four, Privet Drive, were proud to say that they were perfectly normal, thank you very much. They were the last people you’d expect to be involved in anything strange or mysterious, because they just didn’t hold with such nonsense.”

With that opening sentence from the first Harry Potter book, Harry Potter and the Philosopher’s Stone, millions of children and adults have been hooked into the story world of Harry Potter.

Stories are like breathing. You breathe between 17,000 and 30,000 times a day. In fact, you breathe so much that you don’t realize anymore that you’re breathing.

Stories are like that. Stories are important to how people communicate and how the brain works; they’re ...

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