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100 MORE Things Every Designer Needs to Know About People by Susan Weinschenk

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How Generations, Geography, and Gender Influence Design

There’s a lot to think about when you design, and it gets even more complicated when you have to consider the age, gender, or geography of your target audience. In this chapter, you’ll find out if and when these three factors are important when you design.

For definitional purposes, the US generational definitions are:

Generation Z: Born 1998 to 2013

Millennial Generation: Born 1981 to 1997

Generation X: Born 1965 to 1980

Baby Boom: Born 1946 to 1964

Silent Generation: Born 1928 to 1945

Greatest Generation: Born before 1928

68 Everyone Uses Smartphones for News and Important Life Events

Most smartphone owners access news sites sometimes (68 percent), and over a third access news frequently. ...

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