How Generations, Geography, and Gender Influence Design
There’s a lot to think about when you design, and it gets even more complicated when you have to consider the age, gender, or geography of your target audience. In this chapter, you’ll find out if and when these three factors are important when you design.
For definitional purposes, the US generational definitions are:
Generation Z: Born 1998 to 2013
Millennial Generation: Born 1981 to 1997
Generation X: Born 1965 to 1980
Baby Boom: Born 1946 to 1964
Silent Generation: Born 1928 to 1945
Greatest Generation: Born before 1928
68 Everyone Uses Smartphones for News and Important Life Events
Most smartphone owners access news sites sometimes (68 percent), and over a third access news frequently. ...
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