CHAPTER 8

30 to 21: Winning Their Business

30. Builds, Maintains, and Leverages Engaged Network

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First off, this one would be higher, but not everyone reading this book is 45 or older. Networks take time to build, engage, and leverage. Yet, it always seems the foundation is a little wobbly.

I know plenty of people good at building networks. Everyone is eager to get that feeling of satisfaction meeting someone new and collaborating on a business idea. Unlike just about anything else in life, the hardest part is maintaining it. Think about it—how many great initial conversations have you had with someone (who isn’t a direct potential customer) and ...

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