April 2011
Beginner
256 pages
5h 40m
English
Content preview from 100 Things: Every Designer Needs to Know About PeopleBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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41. People Filter Information
Have you ever met someone who has a long-held belief that he just won’t change, no matter how much evidence you show him that the belief is not tenable? People seek out and pay attention to information and cues that confirm their beliefs. They don’t seek out—in fact, they ignore or even discount—information that doesn’t support what they already believe.
Filtering is often useful, since it reduces the amount of information we have to pay attention to at any one time. But sometimes filtering can lead to bad choices.
In 1988 the U.S. Navy had a ship in the Persian Gulf called the USS Vincennes. One day, while scanning the radar screen on the ship, the crew saw an aircraft headed their way. They decided early on that ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.