100 Things Every Presenter Needs to Know About People

Table of contents

1. Title Page
2. Copyright Page
3. Acknowledgments
4. Dedication
5. Contents
6. How to Use Psychology to Be a Better Presenter
7. How People Think and Learn
   1. 1. People process information better in bite-sized chunks
   2. 2. People need context
   3. 3. People filter information
   4. 4. The more uncertain people are, the more they defend their ideas
   5. 5. People have mental models
   6. 6. People process information best in story form
   7. 7. People learn best from examples
   8. 8. Short-term memory is limited
   9. 9. People remember only four items at once
   10. 10. People have to use information to make it stick
   11. 11. It’s easier to recognize information than recall it
   12. 12. Memory takes a lot of mental resources
   13. 13. People reconstruct memories each time they remember them
   14. 14. Forgetting is programmed in
   15. 15. people are driven to create categories
   16. 16. Time is relative
   17. 17. There are four ways to be creative
   18. 18. People can be in a flow state
   19. 19. Culture affects how people think
   20. 20. People learn best in 20-minute chunks
   21. 21. People have different learning styles
   22. 22. People learn from making mistakes
8. How to Grab and Hold People’s Attention
   1. 23. Sustained Attention Lasts About 10 Minutes
   2. 24. The Unconscious Directs Attention
   3. 25. Expectations of Frequency Affect Attention
   4. 26. People Can’t Actually Multitask
   5. 27. The Mind Wanders 30 Percent of the Time
9. How to Motivate People to Take Action
   1. 28. People are more motivated as they get closer to a goal
   2. 29. Variable rewards are powerful
   3. 30. People’s behavior can be shaped
   4. 31. Dopamine makes people addicted to seeking information
   5. 32. People respond to cues in the environment
   6. 33. People are more motivated by intrinsic rewards than by extrinsic rewards
   7. 34. People are motivated by progress, mastery, and control
   8. 35. People’s ability to delay gratification (or not) starts young
   9. 36. People are inherently lazy
   10. 37. Forming a habit takes a long time and requires small steps
   11. 38. People are more motivated to compete when there are fewer competitors
   12. 39. People are motivated by autonomy
10. How People Listen and see
    1. 40. Multiple Sensory Channels Compete
    2. 41. People Have to Hear Before They Can Listen
    3. 42. Vision Trumps All the Senses
    4. 43. People Read in a Certain Direction
    5. 44. It’s a myth that uppercase letters are inherently hard to read
    6. 45. Titles and Headlines Provide Critical Context
    7. 46. Hard to Read = Hard to Do
    8. 47. Font Size Matters
    9. 48. Peripheral Vision Is Used More Than Central Vision to Get the Gist of What Is Going On
    10. 49. There’s a Special Part of the Brain Just for Recognizing Faces
    11. 50. Red and Blue Together Are Hard on the Eyes
    12. 51. Nine Percent of Men and 0.5 Percent of Women Are Color Blind
    13. 52. The Meanings of Colors Vary by Group and Culture
11. How People React To The Environment
    1. 53. The more filled a room is, the more energy people have
    2. 54. Dark rooms put people to sleep
    3. 55. If you are out of sight, you might be out of mind
    4. 56. People are affected by the arrangement of furniture
    5. 57. It’s easy for people to lose interest online
    6. 58. People get tired and hungry
    7. 59. People are affected by temperature
    8. 60. When people are uncomfortable, they can’t pay attention
    9. 61. People expect connectivity
12. How People React Emotionally
    1. 62. People respond more to anecdotes than to data
    2. 63. Stories engage people emotionally
    3. 64. People are programmed to enjoy surprises
    4. 65. People feel safe when things are predictable
    5. 66. People need to feel safe in order to participate
    6. 67. People are happier when they’re busy
    7. 68. People react to beauty
    8. 69. Listening to music releases dopamine in the brain
    9. 70. People want what is familiar when they’re sad or scared
    10. 71. The more scarce something is, the more valuable people will feel it is
13. How People React to You
    1. 72. People obey authority figures
    2. 73. People “read” other people in an instant and unconsciously
    3. 74. Be Honest and Authentic
    4. 75. People assign meaning to your body positions and movement
    5. 76. People assign meaning to your hand gestures
    6. 77. People assign meaning to your tone of voice
    7. 78. People assign meaning to your face and eye movements
    8. 79. People imitate your emotions and feel your feelings
    9. 80. Clothes do make you
    10. 81. People Listen to and are Persuaded by Those Similar To/Attractive to them
    11. 82. Speakers’ brains and listeners’ brains sync up during communication
    12. 83. The brain responds uniquely to people you know personally
    13. 84. People want you to control the room
14. How People Decide To Take Action
    1. 85. People make most decisions unconsciously
    2. 86. Fear of loss trumps anticipation of gain
    3. 87. People want more choices and information than they can actually process
    4. 88. People think choice equals control
    5. 89. People might care about time more than they care about money
    6. 90. Mood influences the decision-making process
    7. 91. Group decision-making can be faulty
    8. 92. People are swayed by a dominant personality
    9. 93. When people are uncertain, they look to others to decide what to do
    10. 94. People think others are more easily influenced than they themselves are
    11. 95. People value a product more highly when it’s physically in front of them
    12. 96. People want to keep a consistent persona
    13. 97. Small steps can change personas
    14. 98. Writing by Hand can Increase Commitment
    15. 99. People will act in order to relieve a sense of obligation
    16. 100. When people say no the first time, they often say yes the next time
15. How to Craft Your Presentation
    1. Step 1. Do your research
    2. Step 2. Craft your presentation
    3. Step 3. Create the content
    4. Step 4. Practice, practice, practice
    5. Step 5. Perform, refine, repeat
16. Your 90-day Improvement Plan
17. References
18. Index