May 2012
Beginner
272 pages
6h 8m
English
The first step is to write down whatever you know and whatever you assume about your audience. For example, here is what I knew and assumed about the audience for a talk I recently gave.
• 50 people.
• Most of them work at the company that is bringing me in, but they are also inviting some people from the outside.
• Pretty evenly split among interaction designers, programmers, and Internet marketing people.
• Fairly knowledgeable about the topic in general.
• A few people under 25 and a few over 50, but most people are in their 30s and 40s.
• Mix of men and women.
• Some will have heard about me or read some of my books, but most ...
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