Step 1. Do Your Research

Task 1: Document What You Know and Assume About the Audience

The first step is to write down whatever you know and whatever you assume about your audience. For example, here is what I knew and assumed about the audience for a talk I recently gave.

What I know

• 50 people.

• Most of them work at the company that is bringing me in, but they are also inviting some people from the outside.

• Pretty evenly split among interaction designers, programmers, and Internet marketing people.

• Fairly knowledgeable about the topic in general.

What I am assuming

• A few people under 25 and a few over 50, but most people are in their 30s and 40s.

• Mix of men and women.

• Some will have heard about me or read some of my books, but most ...

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