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100 Things Every Presenter Needs to Know About People
book

100 Things Every Presenter Needs to Know About People

by Susan Weinschenk
May 2012
Beginner
272 pages
6h 8m
English
New Riders
Content preview from 100 Things Every Presenter Needs to Know About People

32. People Respond to Cues in the Environment

The dopamine system is especially sensitive to cues that a reward is coming. If there is a small, specific cue that signifies that something is going to happen, it sets off your dopamine system. This is called a Pavlovian response, named for the Russian scientist Ivan Pavlov, who experimented with dogs. When dogs (and humans) see food, they begin to salivate. Pavlov paired food with a sound; for instance, a bell. The bell is a stimulus. Every time the dogs saw food, they would also hear a bell, and they would salivate at the sight of the food. After a while the dogs would salivate at the sound of the bell. The food wasn’t even necessary for salivation to occur. When a stimulus is paired with information-seeking ...

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Publisher Resources

ISBN: 9780132964135Purchase book