91. Group Decision-Making Can Be Faulty
Walk into any office building in the world and you’ll find the conference rooms filled with groups of people meeting and making decisions. Every day, thousands of decisions in businesses and organizations are made by groups large and small. Unfortunately, research shows that group decision-making has some serious flaws.
The Danger of Group-Think
Andreas Mojzisch and Stefan Schulz-Hardt (2010) presented people with information on prospective job candidates. Everyone received and reviewed the information on their own, not together in a face-to-face group. One set of participants received information on the preferences of the other people in the group before they began the review of the material, and another ...
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