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100 Things Every Designer Needs to Know About People, 2nd Edition
book

100 Things Every Designer Needs to Know About People, 2nd Edition

by Susan M. Weinschenk
June 2020
Beginner
256 pages
5h 38m
English
New Riders
Content preview from 100 Things Every Designer Needs to Know About People, 2nd Edition

14 Reading and Comprehending are Two Different Things

If you’re a biologist, then this paragraph might make sense right away:

The regulation of the TCA cycle is largely determined by substrate availability and product inhibition. NADH, a product of all of the dehydrogenases in the TCA cycle, with the exception of succinate dehydrogenase, inhibits pyruvate dehydrogenase, isocitrate dehydrogenase, and a-ketoglutarate dehydrogenase, while succinyl-CoA inhibits succinyl-CoA synthetase and citrate synthase.

If you’re not a biologist, then it might take you a long time to understand what that paragraph says. You can read the paragraph, but that doesn’t mean you understand it. New information is assimilated more thoroughly when it is plugged into ...

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Publisher Resources

ISBN: 9780136746959