Chapter 43. Keep Your People Thinking Friendly Customer Thoughts
There is only one boss: the customer.
—Sam Walton
Our customers are the origin, the originating source, of all the money we have and all the things we own. It’s not the company that pays us, it’s the customer. The company just passes the customer’s money along to us.
When we take a vacation, it’s important to realize that the customer has paid for it. When we send a child to college, it’s with our customer’s money!
Sam Walton built his Wal-Mart empire knowing that there was always only one boss: the customer. He believes that the customer has the power to fire everyone in the company simply by spending his money somewhere else.
Why not begin motivating our people accordingly? ...
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