1000 Ideas by 100 Graphic Designers

(RAY)

08-13937 Job:08-13923 Title:RP-1000 Ideas x 100 Graghic Designers

#175 Dtp:160(P) Page:106

104-109_13937.indd 106104-109_13937.indd 106 8/26/09 8:29:26 AM8/26/09 8:29:26 AM

Text

Jaakko Pietiläinen,

the man behind Fräck,

founded his agency in

2006. It simultaneously

entails an ambition

towards a total design

concept as well as

a passion for detail.

Nordic design seems

somewhat trendy these

days but Jaakko’s work

continues to reassure us

of the absolute solidity

of his design. His lines

are austere yet playful

and his intelligent use

of typography reflects

formal recognition of the

best balance between

solid theoretical roots

and a passion for

experimentation. This

style is especially evident

in the design and layout

of

Tuli&Savu

, a poetry

magazine in which the

content is adapted to

a form that innovates

the classic look of that

type of publication while

contrasting with slightly

yellowish stock and a

more typewriter style

typeface.

Fräck

www.frck.fi

106 1,000 Ideas by 100 Graphic Designers

(RAY)

08-13937 Job:08-13923 Title:RP-1000 Ideas x 100 Graghic Designers

#175 Dtp:160(P) Page:106

104-109_13937.indd 106104-109_13937.indd 106 8/26/09 8:29:01 AM8/26/09 8:29:01 AM