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Text
Jaakko Pietiläinen,
the man behind Fräck,
founded his agency in
2006. It simultaneously
entails an ambition
towards a total design
concept as well as
a passion for detail.
Nordic design seems
somewhat trendy these
days but Jaakko’s work
continues to reassure us
of the absolute solidity
of his design. His lines
are austere yet playful
and his intelligent use
of typography reflects
formal recognition of the
best balance between
solid theoretical roots
and a passion for
experimentation. This
style is especially evident
in the design and layout
of
Tuli&Savu
, a poetry
magazine in which the
content is adapted to
a form that innovates
the classic look of that
type of publication while
contrasting with slightly
yellowish stock and a
more typewriter style
typeface.
Fräck
www.frck.fi
106 1,000 Ideas by 100 Graphic Designers
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