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06 1000 RESTAURANT, BAR, AND CAFÉ GRAPHICS t
INTRODUCTION
The restaurant business is a risky and competitive world,
and successful design is an essential component in an
establishment’s survival. A brand that has been cleverly
designed portrays the style of a restaurant, bar, or café,
helping to draw vital customers in. The work shown in
1,000 Restaurant, Bar, and Café Graphics demonstrates
how to create a concept that will direct and inform
subtly and effectively.
A restaurant brand can suggest anything from a luxury
dining experience to a cheap, cheerful snack. Successful
branding infl uences who will enter, what they will order, how
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ort)
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t INTRODUCTION 07
long they will stay, how much money they will part with,
and most important, whether they will be a repeat customer.
This book is a feast of design concepts, showcasing
1,000 fresh ideas from some of the world’s most successful
and well-known designers. Featuring an international range
of eating and drinking establishments, this book explores
how brand identity can work its way into every aspect of a
business, from its walls, door signs, and window graphics
right down to its napkins, matchbooks, and tags.
Be informed and be inspired by what you see—and
be sure to give your next project an extra bit of spice.
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