Strategy and Mission is the North Star for any organization that should guide the focus and efforts of all its employees.

To provide a larger perspective and context for employee engagement, it's important to provide employees a clear and compelling vision of the organization as told through its strategy and mission. If employees don't know—or aren't inspired by—what the organization is trying to do, they'll find it more difficult to summon up the motivation to succeed. Frances Hesselbein, president of the Leader to Leader Institute, once put it this way: “No matter what business you're in, everyone in the organization ...

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