INTRODUCTION AND IDEA #1:
How to turn theory into results
Bridge the link between business and world-class research and you will reap huge benefits.
What you need to know
What makes a great CEO? How can I improve my chances of getting a promotion? Should we trust these experts’ predictions? For too long, business questions like these have been answered with the retort ‘we don’t know and we can’t know – just trust your judgement.’ Well, what if we actually now know a lot more than most people think, and most of the time our judgement is hopelessly wrong? In fact, this is the reality of the situation. For several decades, academics and researchers ...
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