| Recipe 4. | A Recipe for Lean Startup in Large Organizations |
Lean startups validate their business models by testing their products or services with real customers early and often. There’s absolutely no reason why large organizations can’t embrace this philosophy to get cross-platform digital experiences validated within weeks of discussing an idea. I set up HaaYaa,[272] a cooperative of highly creative and skilled individuals, to help large organizations create and refine proof-of-concept prototypes until there are no doubts that customers really want these organizations’ new products and services. At ...
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