Recipe 8.A Recipe for Getting Investment
Put on a good show.

Only a small percentage of ideas get funded. We can pivot, evolve, and present a perfect pitch, but what does it really take to get investment? Instagram built a fun photo-sharing and social-networking tool, attracted a huge number of users, and made strategic moves that culminated in Facebook buying the company for $1 billion in April 2012.[291]



Start with the End


Build an A-Team ...

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