16. How do I develop and maintain supportive sponsorship throughout a project?
All projects need strong sponsorship. This begins with initiation, and extends through planning and execution. More than anything else, sustained sponsorship requires effective communication.
Establishing Communication
Throughout your project, maintain a basis for frequent, honest communication. In all communication with sponsors, emphasize factors that matter to them. When you’re having a problem, stress why resolution is critical to them. When you have good news, highlight how your news benefits them.
Establish an effective communication plan for your project, and review it with your sponsor and key stakeholders. Obtain their buy-in and approval in support of ongoing ...
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