SECTION 1

General Business Communication

Now that you have a basic understanding of how your brain functions, let’s look at the fundamentals of business communication, as set out in the following tips. Take a few tips or two each week; ruminate on them. Apply them to your communication.

TIP #1

Know the Audience

We are all more interested in ourselves than anyone else. It helps us stay alive. But it hinders our ability to understand others. Anyone who wants to communicate well, in writing or speaking, must begin with the audience. Good communicators have a preference for the audience. That is, these communicators think of the audiences’ needs and wants before crafting a message.

Before you write or speak a word, ask yourself questions such as ...

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