101 Tips for Improving Your Business Communication

SECTION 3

Presenting and Speaking

TIP #67

Strive to Achieve and Maintain Credibility

Credibility remains critical to communication. The word comes from a Latin root, “credo,” or, “I believe.” If no one believes you, no one listens to you. You will lack credulity. No one will credit what you are saying. You will have no credence. What gives you credibility? Why would anyone listen to you or read a message from you? Where does credibility come from? We can think of at least five sources: title, experience, appearance, education, and likebility. Check yourself against those factors or ask someone impartial to rate your credibility.

Application

We all strive for credibility. It helps us connect and further our goals. See if you have any of these ...