CHAPTER 1

It’s Not What You Think

What It Means to Be a Partner

Partnerships benefit both parties, creating a win/win relationship that gives both parties the opportunity to achieve success beyond what they could do alone. Partnerships are founded on an abundance mentality in which the partners help each other improve because one side’s success benefits everyone involved. True partnerships offer many advantages:

  • World-class pricing and competitiveness

  • Greater profitability for both parties

  • More flexibility and agility

  • Enhanced quality

  • Increased return on assets

  • A feeling of teamwork and success

  • Pride in results

Collaboration is a popular trend, but collaboration stops short of a true partnership. The technical definition of collaboration is ...

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