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11 Rules for Creating Value in the Social Era by Nilofer Merchant

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Chapter 2: Rules of the Social Era

Things we once considered opposing forces—doing right by people and delivering results, collaborating and keeping focus, having a social purpose, and making money—are really not in opposition. They never have been. But we need a more sophisticated approach to understand business models where making a profit doesn’t mean losing purpose, community, and connection. Finding the right balance among them is key. We will find that balance as we shape new constructs for business models, strategies, and leadership. What we can create will be rich in many senses of the word.

In this book, 11 Rules for Creating Value in the Social Era, I will cover a lot of ground in what follows—for how to create value, for how to ...

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