The ability to scale is no longer a function of size. It used to be. But it’s not anymore.
Instead, organizations will be measured on different ways they can deliver value. More specifically, how to take in market signals for what customers want, how they want it, where and when they should be able to get it, and how much they are willing to pay. This chapter explores what this looks like in detail.
But first, let’s just walk through what has changed in terms of what it took to “deliver value” before and now as it relates to scale: