11 Rules for Creating Value in the Social Era

Chapter 7: Capture

I’ve talked about the levers of value in the Social Era—how social can be used to organize how to create, what to deliver, and the ways to interact in the marketplace.

Specifically, I’ve drawn three conclusions.

• Work is freed from jobs. This means that human resources change when most of the people who create value are neither hired nor paid by you. And competition has changed so that any company can achieve the benefits of scale through a network of resources: for example, designing a product from anywhere, producing it through a 3-D printer, financing it communally, and distributing it from anywhere to anywhere.
• The value chain has changed. The customer is no longer just the buyer but also a co-creator. Co-creation, crowdfunding, ...