Chapter 9. Business Knowledge

Your earning ability today is largely dependent upon your knowledge, skill, and your ability to combine that knowledge and skill in such a way that you contribute value for which customers are going to pay.

—Brian Tracy, Author/Speaker, The Way to Wealth

Of central importance is the changing nature of competitive advantage—not based on market position, size, and power as in times past, but on the incorporation of knowledge into all of an organization’s activities.

—Leif Edvinsson, Swedish Intellectual Capital Expert

If you work just for money, you’ll never make it, but if you love what you’re doing and you always put the customer first, success will be yours.

—Ray Kroc, American Businessman

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