image

Capturing Your Audience Immediately (and You are Off to a Great Presentation!)

Jerry Weissman

Picture your audience at the start of your presentation. Imagine a group of potential customers who’ve come to hear you give a presentation about your company’s newest product, drifting into a meeting room one by one, sipping their coffee, checking their Blackberries or iPhones. Or a banker in a wood-paneled office, sitting behind a tall stack of documents, who must decide whether or not to lend your start-up money for expansion. Or, a roomful of institutional investors in an elegant hotel banquet room, wondering how the NASDAQ is doing at that very moment ...

Get 15 Successful Communications Lessons (Collection) now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.