4
We Care and You Matter
It is difficult if not impossible to find a business that doesn’t claim to care about its people and to hear how much they matter to the organization’s success. They say it, they put it up on signs and banners, and they brag about how they care and their people matter to anyone who will listen. The problem is that to really inspire your staff means that you must both say it and live it.
When a Minneapolis-based company was forced to reorganize under Chapter 11 bankruptcy, one of the new practices they thought would inspire their embattled staff was to offer cash rewards for good ideas and suggestions. One of the first to take advantage of the offer looked at his $50 suggestion reward check and asked a very telling question. ...

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