19What’s the Problem?

So, how do we start making decisions?

We start at the beginning, as with everything else, and we try to figure out the problem. The first step is to recognize that a problem actually exists. Sometimes they are large problems and simply cannot be ignored. They “slap you upside the head.” Other times, problems are more subtle, and you need to be observant and analytical.


To practice this technique, think about some of the problems you have faced in the past and create a simple declarative sentence that describes the problem.

Once we have decided there is a problem (or a challenge or an opportunity), we have to clearly define it. It could be a process problem, a customer service problem, a manufacturing problem, ...

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