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201 GREAT IDEAS for Your SMALL BUSINESS, Third Edition by Jane Applegate

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GREAT 9 IDEA: Organize a Company Retreat

An annual or semiannual retreat is an excellent way to measure the pulse of your business and tackle small problems before they turn into big ones. You don't have to book a Caribbean cruise, rent a fancy hotel suite, or even get on a plane. Instead, reserve a private room at a local restaurant, gather around a picnic table in the park, or go to someone's home. Hire a temp to answer your phones for the day. Tell customers and clients about the retreat. Believe me, they'll be impressed.

We planned our first retreat after signing a contract to produce a syndicated small business radio report for CBS stations. I knew the report, sponsored by American Express, would raise our profile and attract new business, ...

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