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201 GREAT IDEAS for Your SMALL BUSINESS, Third Edition by Jane Applegate

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GREAT 62 IDEA: Sell Your Company to an Industry Giant

Two seconds after 3M issued a news release confirming its acquisition of Lingualcare Inc. in 2007, Lea Nesbit e-mailed the release to everyone who had ever turned down her request for money.

The company, which developed a proprietary technology for the mass customization of invisible braces that attach to the back of the teeth, was founded in 2003 by Nesbit and Ruedger Rubbert, a German mechanical engineer. They worked with a doctor to develop the proprietary technology and intellectual property needed to launch the company.

From the beginning, Nesbit said she made sure all the major players in the industry knew who she was and what Lingualcare was all about. “I made a point of knowing all ...

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