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201 GREAT IDEAS for Your SMALL BUSINESS, Third Edition by Jane Applegate

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GREAT 72 IDEA: Consider a Cloud-Based Telephone Service

With so many options for telecommunications, it's tough to figure out what's best. Small business owners are canceling their land lines and relying solely on mobile phones. Others use services like Google Voice, which forwards calls to multiple phones until it catches up with you. Other businesses are looking to the “clouds” for telecommunications services.

One of the leaders in this space is Ring Central, which offers cloud-based business telephone systems at an affordable rate.

“We do a lot of call recording for training purposes, so that was a big feature for us,” said Bobby Martyna, CEO of Travado.com, based in Lakewood, Colorado. His company, which sells snacks and amenities to small ...

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