No matter how big or small your company is, your web site has to be functional as well as provide compelling content.
“You need to set up a content management system, customize your content by using landing pages, track all visitors, and write a blog to be distributed to all your social networking sites,” advises Joe Zarrett, founding partner, president, and CEO of Verndale, a Boston-based consulting firm.
Zarrett has been building and optimizing web sites since 1998. In 2010, Verndale had about 300 big and small clients. Even during the recession, the company posted impressive growth of 30 to 40 percent a year.
The biggest challenge facing most small business owners is that their sites have been cobbled ...