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201 GREAT IDEAS for Your SMALL BUSINESS, Third Edition by Jane Applegate

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GREAT 90 IDEA: Take Advantage of an Online Technology Exchange

Licensing new technology to other companies is a win-win scenario for everyone involved. Licensing deals can create new opportunities to grow your business. One simple way to find a product to license or to expose your intellectual property to potential licensees is via an online technology marketplace.

That is how Frank Jaksch, former CEO of ChromaDex Inc., connected with German pharmaceutical giant, Bayer. ChromaDex is a small Irvine, California-based company that sells high-purity chemicals isolated from plants to companies making “smart food” with vitamins and supplements.

ChromaDex connected with Bayer through yet2.com, a leading technology marketplace. At the time, ChromaDex ...

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