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201 GREAT IDEAS for Your SMALL BUSINESS, Third Edition by Jane Applegate

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GREAT 91 IDEA: Have Your Product Mandated for Use by the Government

Keeping clients who get their hair cut healthy and safe is the sole mission of King Research.

In the 1940s, Maurice King, founder of King Research Inc. in Brooklyn, cornered the market on a disinfectant used in barbershops and salons. King, who developed Barbicide, the bright-blue disinfectant for haircutters, traveled around the country with his younger brother, James, pitching state health officials on the virtues of his sanitizing liquid.

“Sure enough, state officials began to pass rules that there be a disinfectant [in barber shops] and in some cases, they said, ‘Sure, Mr. King, but can you suggest a product?’” recalls Maurice's son, Ben King. “‘Why, yes!’ my father replied. ...

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