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201 GREAT IDEAS for Your SMALL BUSINESS, Third Edition by Jane Applegate

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GREAT 93 IDEA: Sell Your Wares in a Farmers' Market

Americans have been shopping in farmers' markets for centuries. The first farmers' market opened in Alexandria, Virginia, in the 1750s. Today, the U.S. Department of Agriculture reports there are about 35,000 farmers' markets across the country. In addition, thousands of flea markets and other ventures sell everything from vintage or “junk” jewelry to jam.

Opening your business in an established market setting has tremendous advantages. The rent and utilities are usually more affordable than stand-alone retail space. Plus, the landlord takes on part of the responsibility for attracting customers through signage and advertising.

You can also find safety and encouragement in numbers. You won't ...

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