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201 GREAT IDEAS for Your SMALL BUSINESS, Third Edition by Jane Applegate

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GREAT 109 IDEA: Give It Away

Free is the most powerful word in the English language. Offering potential clients or customers something for free is an excellent way to bring in new business and build customer loyalty.

“Sprint once gave me a deal that covered all my local telephone service for two years, free calling on Fridays, plus free 800-line pagers for my employees,” said Bob Dudley, president of a San Diego commercial satellite-dish provider.

It doesn't matter what you do or sell. If you provide consulting services, offer a free breakfast session as a way to share your expertise and prequalify clients.

If you sell clothing, position yourself as a personal shopper. Provide a free fashion consultation. Image consultants can organize a free ...

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