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201 GREAT IDEAS for Your SMALL BUSINESS, Third Edition
book

201 GREAT IDEAS for Your SMALL BUSINESS, Third Edition

by Jane Applegate
May 2011
Beginner
336 pages
8h 8m
English
Bloomberg Press
Content preview from 201 GREAT IDEAS for Your SMALL BUSINESS, Third Edition

GREAT 109 IDEA: Give It Away

Free is the most powerful word in the English language. Offering potential clients or customers something for free is an excellent way to bring in new business and build customer loyalty.

“Sprint once gave me a deal that covered all my local telephone service for two years, free calling on Fridays, plus free 800-line pagers for my employees,” said Bob Dudley, president of a San Diego commercial satellite-dish provider.

It doesn't matter what you do or sell. If you provide consulting services, offer a free breakfast session as a way to share your expertise and prequalify clients.

If you sell clothing, position yourself as a personal shopper. Provide a free fashion consultation. Image consultants can organize a free ...

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Publisher Resources

ISBN: 9780470919668Purchase book