May 2011
Beginner
336 pages
8h 8m
English
Content preview from 201 GREAT IDEAS for Your SMALL BUSINESS, Third EditionBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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GREAT 114 IDEA: Free Up Your Sales Team to Sell
“Most salespeople love to sell but hate to generate their own leads,” said the co-owner of a financial planning firm in Orlando. “So we invest a great deal of time and money for telemarketers to generate leads. This frees the salesmen to do what they love to do the most—sell.”
It seems odd, but sometimes the most aggressive salespeople are reluctant to find their own leads. That's why it is a good idea to rely on someone else to do the prospecting. This would be a good project for a freelance marketing person.
Taking a two-pronged approach works especially well when you are selling a high-end product or service, such as financial products.
Making a sales appointment is critical to success. People ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.