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201 GREAT IDEAS for Your SMALL BUSINESS, Third Edition by Jane Applegate

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GREAT 128 IDEA: Publicize Your Specialty Food Business

When it comes to driving sales of offbeat specialty foods, positive publicity counts. Americans buy an estimated $700 million worth of specialty foods a year, mostly by mail, according to the National Association for the Specialty Food Trade in New York City (http://www.specialtyfood.com).

Americans love specialty foods. Despite the recession, retail sales rose 8.4 percent in 2008 to reach $48 billion. According to the association's web site, specialty food sales in natural food stores grew 17.4 percent in 2008 versus 2007. Cheese and cheese alternative are the largest specialty food category, with $3.4 billion in sales in 2008.

There are about 2,500 new products introduced a year, with significant ...

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