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201 GREAT IDEAS for Your SMALL BUSINESS, Third Edition by Jane Applegate

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GREAT 149 IDEA: Find Out How Disney Does It

No one is surprised when an entrepreneur heads to Harvard, New York University, or the University of Southern California (USC) for a management training program, but eyebrows raise when they sign up for a course at the Disney Institute in Orlando, Florida.

More than 60,000 people a year attend these classes, which offer a behind-the-scenes look at the Disney management philosophy. In recent years, small business owners with fewer than 50 employees represented 44 percent of attendees, say Disney officials.

“Walt Disney was probably one of the premier entrepreneurs of all time,” said Valerie Oberle, former vice president of Disney University Professional Development Programs. In fact, Disney started the ...

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