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201 GREAT IDEAS for Your SMALL BUSINESS, Third Edition by Jane Applegate

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GREAT 167 IDEA: Tell the Truth

Lies have short legs,” my late mother-in-law, Jean Applegate, would often say. “They will always come back to bite you in the butt.”

I loved the wisdom she imparted in her colorful, earthy, Texas twang. Telling the truth is critical to personal and business success. While you may be tempted to hype sales figures or inflate projections, don't. These little untruths will come back to bite you.

Convincing yourself that things are great when they are really bad always backfires. Stand up to your problems and face them head-on.

Successful businesspeople readily admit they need help. They acknowledge their mistakes and change direction, no matter how embarrassed or upset they may be. They base decisions on fact, not ...

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